The London Eye Announces the Ultimate 20th Birthday Celebration

The world-famous London attraction is to host a weekend of immersive pod takeovers for it's 20th Birthday

To mark this momentous milestone, the leading London attraction will be hosting a range of immersive experiences for guests as they takeover 20 pods with unique activations that celebrate London and all it offers visitors and residents alike.

These bespoke pods will be tiered with five permanent, immersive 'WOW' experiences delivering a truly unique London atmosphere, including West End performances, a sensory experience celebrating the city's eight Royal Parks, a quintessential British pub, an ode to the Royal family and an exclusive collaboration with revered contemporary artist Ben Eine - as he wraps a pod in uniquely commissioned artwork.

The fifteen remaining pods will play host to a variety of entertaining experiences that will give those lucky enough to get tickets an unbeatable perspective of London across the weekend, including pampering sessions, cocktail masterclasses, a story-telling corner, spinning lessons and a silent disco.

Sunny Jouhal, General Manager at the lastminute.com London Eye said:

"Over the last 20 years the London Eye has established itself as an iconic 'must-do' attraction for anyone visiting the city, and a world-famous part of London's skyline. We're thrilled to be giving everyone the chance to come and celebrate this momentous birthday milestone with us. From a West End stage to and East End pub in a pod, we're ready to get the party started in true London Eye style".