New LEGOLAND® Resort in Western China
LEGOLAND® Sichuan Planned To Open By End of 2023
Merlin Entertainments today announces that it has entered into a partnership agreement with Global Zhongjun Cultural Tourism Development Co., Ltd (“Global Zhongjun”) to build and operate a LEGOLAND Resort in Sichuan Province in Western China.
Located within the Tianfu New Area in the city of Meishan, the new attraction will be approximately 60km south of Chengdu city centre and within a two-hour catchment area of 30 million residents.
Chengdu and the surrounding area is already a popular tourist destination within Western China attracting millions of international and domestic visitors each year.
The resort will open with two fully-themed LEGOLAND Hotels, with an estimated capacity of 500 rooms. It will also have scope to incorporate further attractions in the future.
Nick Varney, CEO of Merlin Entertainments said:
“There’s no doubt that China represents a great opportunity for strong global brands. Having been active in China for over a decade, Merlin has gained critical insights into Chinese consumers and built a broad portfolio of Midway attractions within key cities. Leveraging this position, we’re delighted to be able to announce the development of a LEGOLAND Park in Sichuan Province together with a strong partner in Global Zhongjun. It is an exciting prospect and a significant milestone in the expansion of the LEGOLAND estate in China.”