The London Eye Announces Headline Sponsorship with Lastminute.com
World-famous London attraction will launch brand new sponsorship with lastminute.com from February 2020
The UK’s most popular paid-for
attraction, the London Eye, announced an exciting headline sponsorship
with European travel giant lastminute.com. The sponsorship, which officially
launches from February 2020, will see a joint rebrand of the London Eye and
River Cruise.
Both organisations will be building upon
the exciting potential of this opportunity by investing in a range of
innovative and memorable experiences for guests visiting the London Eye.
Alongside this, the sponsorship includes full naming rights and the iconic
landmark lighting up the city skyline in the lastminute.com brand colours.
Sunny
Jouhal, General Manager at the London Eye said:
“We are delighted to be working with lastminute.com as our
new headline sponsor. The London Eye has been an iconic and world-famous part
of the city skyline for almost 20 years and is a ‘must-do’ for visitors to the
capital. We are thrilled to enter a milestone year partnered with such a well
renowned brand and we have already agreed lots
of exciting plans and are looking forward to bringing them to life.”
Marco Corradino, group CEO of
lastminute.com comments:
“London
is the city where it all began for lastminute.com more than 20 years ago, so
we’re thrilled to announce our partnership with one of the capitals most
recognisable symbols, the London Eye. We are planning many exciting things
together for the people of the UK and visitors from across the globe. And we
can't wait to help make this unique part of the London skyline a bit more pink
from 2020 onwards."
Previous headline sponsors of the London
Eye include British Airways, EDF Energy and most recently Coca-Cola Great
Britain since 2015.
